Fashion
If you’ve been on the hunt to purchase your first designer bag, look no further than the second most-wanted brand of the moment: Coach.
According to The Lyst Index Q2 2024 released recently, the brand ranks as the second hottest brand next to Loewe – overtaking Miu Miu and Prada who have previously dominated the global shopping retail platform’s quarterly reports.
This reignited love for the American brand comes as no surprise. Over the past months, Coach has been on point with their marketing and social media strategies, that have gained Gen Zs stamp of approval along with the pull of stylish celebrities the likes of Bella Hadid, Emily Ratajkowski, and Camila Mendes consistently spotted rocking their Coach bags. Then there’s also Jennifer Lopez, who has been fronting various campaigns for Coach.
Bella Hadid is seen in Chelsea carries a Coach Brooklyn Shoulder Bag
The label was founded in New York in 1941 as a family-run workshop. They have made bags and leather goods accessible to any fashion enthusiast. With its enduring styles that come at reasonable price points and premium quality. The successful comeback can be attributed to its current Creative Director Stuart Vevers. The British fashion designer, at the creative helm, has managed to capture the spirit of today’s generation. They’ve explored evolved design concepts of heritage pieces in playful iterations.
Emily Ratajkowski is seen in New York City carries a Coach Tabby Shoulder Bag.
From Tabby to Brooklyn, Emirates Woman selects 10 of the hottest Coach bags to purchase right now:
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