Fashion
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It’s time to support local as homegrown brands have made their mark globally. The UAE has now been put on the global runway with their labels now retailing worldwide.
Having garnered an international status and worn by celebrities across the globe such as Kylie Jenner to Jennifer Lopez. With a growing footfall and global traction, several of these UAE-born fashion brands have been spotted on the runway.
Additionally various e-commerce platforms such as NET-A-PORTER, MyTheresa, Harrods and more are now retailing them.
Overall, these brands have successfully leveraged social media and influencer partnerships. Also, a deep understanding of their target market to achieve viral status both in the UAE and internationally. When it comes to innovation and creativity, the UAE is always ahead of the curve as it champions homegrown labels.
So, if you’re intrigued about how these UAE-based founders launched their homegrown brands about their journey. Swipe through our Emirates Woman editor-approved UAE fashion guide.
