Fashion
Whether you’re hitting your new workouts or running errands around the city, you’ll find your vibe in our roundup of homegrown athleisure brands.
Discover six labels to know and support that showcase an elevated athletic and chic vibe in feel-good silhouettes for a constantly on-the-move lifestyle.
SCULP
Each piece of activewear is carefully crafted using premium materials. It’s durable, breathable, and is created from moisture-wicking materials. Whether you are hitting the gym, going for a run, or practicing yoga, SCULP activewear is designed to support your active lifestyle. Our commitment to innovation and functionality sets us apart, allowing you to move with confidence and style.
Hunn Active
The homegrown female-led brand makes fitness accessible through its wear-everywhere designs of studio-to-street activewear including rib knit leggings, sports bras, and jackets in an aesthetically pleasing palette.
The Truenude
THE TRUENUDE is a female-first activewear brand, founded by Nawel Aderghal, that celebrates femininity and power among all women. The collections offer a versatile range of workout essentials. It comes with a contemporary feel in neutral tones that you can easily incorporate into your on-duty uniform.
Ikasu
The Dubai-based sustainable activewear brand is consciously conceptualised to inspire an active lifestyle and crafted to embody confidence. Established in 2021, the homegrown label continues to grow strength to strength through its collaborations with inspirational female figures in the Middle East including Emirates Woman Awards “Editor’s Choice” winner and entrepreneur Mona Bin Kalli, athlete Haya Sawan, and more.
Amada
Created for an active and modern lifestyle, AMADA headlines sporty and chic designs with a second-skin feel rendered in flattering earthy tones. Each enduring piece allows you to seamlessly mix and match into your existing everyday outfits. The designs are led by simplicity with practical additions for a luxurious and comfortable fit needed for high-performance workouts or just hanging out.
Activeist
Driven by the pursuit to champion environmental stewardship, Activeist serves a lineup of sustainably made cool-girl workout basics. Headlined by relaxed silhouettes and a vibrant aesthetic, this homegrown label ensures your fitness game is on point.
Fifty Made
Activewear meets streetwear for a new luxury sustainable brand behind The Giving Movement, FIFTY MADE. Designed by Nicoletta Ginetti, the inaugural collection introduces futuristic silhouettes with functional detailing crafted from a range of sustainable materials. Each limited piece is made with precision for a unique and standout style.
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